GialloZafferano
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Tomato: the heart of Italian flavor
The soul of every true Italian dish
Juicy, rich, and full of Mediterranean sunshine, the Italian tomato is the secret behind pasta sauces, pizzas, and timeless recipes loved around the world. Discover how this simple ingredient turns every meal into a taste of Italy.
The Italian Tomato Stories
The Italian Classics
Everyday Tomato
From Pizza to Pizzaiola
Your Tomato Questions, Answered
QUESTION
Why are Italian tomatoes so special?
Bathed in Mediterranean sun and grown in rich volcanic soil, Italian tomatoes develop deep sweetness and a perfect, natural balance of flavor.
QUESTION
What makes San Marzano tomatoes unique?
Grown near Mount Vesuvius, they’re elongated, low-acid, and sweet — prized by Italian chefs for creating velvety, rich sauces.
QUESTION
Are Italian tomatoes different from American ones?
Yes — Italian tomatoes are picked ripe, packed for flavor, not looks, offering sweetness and aroma that feel straight from the field.
QUESTION
Why do Italians cook tomato sauce for hours?
Long cooking releases sweetness, softens acidity, and creates a deep, comforting aroma that feels like Sunday in an Italian kitchen.
QUESTION
What’s the secret to perfect Italian tomato sauce?
Ripe tomatoes, olive oil, garlic, and basil — no sugar, no rush. Balance and simplicity are the real Italian magic.
QUESTION
Do Italians prefer fresh or canned tomatoes?
Fresh in summer, canned in winter. Italians follow the seasons, preserving sunshine in jars of homemade passata.
QUESTION
What exactly is passata di pomodoro?
A smooth, strained tomato purée — the essence of ripe tomatoes captured for sauces, soups, and stews all year long.
QUESTION
Are all “Italian” tomatoes really from Italy?
Not always. For authenticity, look for the DOP mark — like Pomodoro San Marzano DOP — grown only in select Italian regions.
QUESTION
What’s the best way to store fresh tomatoes?
Keep them at room temperature, out of sunlight. The fridge stops ripening and dulls their natural flavor and fragrance.q
QUESTION
Are tomatoes good for your health?
Absolutely! Rich in lycopene and antioxidants, especially when cooked with olive oil — healthy, tasty, and purely Italian.
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GialloZafferano is the #1 food&cooking media brand in Italy and ambassador of the Italian cuisine in the world. Since 2006, we have been inspiring people in cooking, by creating and sharing over 8,000 recipes for a global audience of 70 million followers.
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